Need Help Writing Effective Media
Pitches to Get More PR Publicity?
How to Write More Effective Media Pitches that Work
Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Front Page PR also spends a great deal of time reading through the media outlet’s media kit, their editorial calendars and any readership studies provided because all of this material can provide great insight into understanding their precise editorial direction and custom tailor story pitches that we know will be a perfect fit for their readers.
Keep in mind how much time it takes to research all of this material and write a personalized pitch for each person for a list of 300 reporters. This is why media relations is the most expensive portion of a PR budget, but it is well worth the price.
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