Need Help Briefing Industry Research Analysts?
Briefing Leading Industry Research Analysts
Briefing Industry Analysts is an important part of the media relations process for several reasons.
First, of course, they write industry research reports about emerging technology, and there are a number of business managers and technology buyers who won’t make a buying decision without first referencing a Gartner Magic Quadrant or a Forrester Wave research report.
Second, analysts are great resources of industry insight, and they aren’t shy about poking holes in your product positioning or your go-to-market strategies. We find that too often clients become so immersed in a new product or concept that they can’t see the flaws, and analyst briefings often can point out a lot of challenges before we go public with a story.
And third, analysts are invaluable when it comes to talking to reporters. Enthusiastic start-ups and product managers have sometimes been known to be, shall we say, premature in announcing a product that may not be quite ready for market. Over the years reporters have become wary of “vaporware.”
As a result, briefed industry analysts and customer references have become essential for any new technology product launch. When briefing analysts in advance, we can offer reporters 3rd party references who can give an unbiased opinion about our client’s offerings and their impact on the marketplace to support points that executives make during media interviews.
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